Tech companies that hold enormous monopolistic power like Amazon, Google and Facebook may have used its power to expand their market share and push competition out of the picture, but this may not be the case in the future as they may turn their power to extract consumer surplus. It’s a ticking time bomb that will inevitably towards regulation.
For tech firms to exert their monopolistic power, they rely on the common claim that they are trying to create jobs and boost economic growth, but this might not be the case in many cases. Monopolistic market players like Amazon have been able to expand their market shares by either lowering prices or large markups, which consumers have no choice but to buy. And by lowering prices, Amazon is pushing out competitors who cannot afford to lower their prices. This has been deemed as anti-competitive behavior and a move that threaten consumer wellbeing.
On the other hand, tech companies can also use their monopolistic power in other ways such as via lobbying efforts against competition regulations that would reduce them from exerting even more power. In America, this has been a practice used by Google and Facebook. In this sense, tech companies can have a vested interest in getting certain regulations passed in order to protect monopolistic market shares. The only way to solve this is through government regulation.
Amazon’s monopoly has also been cited as an example of Amazon’s opposition towards small businesses that are forced to sell their products on Amazon at unreasonably low prices. This would be an example of corporate welfare when the small businesses would not be able to compete with bigger competitors like Amazon, who are able to offer lower prices because they have the power of market share.
The antitrust lawsuit against Amazon by the state attorneys general of New York and Washington as well as the United States Department of Justice (DOJ) aims to help change the monopoly online retailer’s practices. This is a move with two goals in mind: first, that Amazon should have to meet the same regulations and market conditions as any other business. Second, to regulate Amazon’s monopolistic power so that its market dominance has been neutralized.
This may be one of the first real attempts to control the market power held by this firms and should not be taken as an assault on the free market, but as a response to correct market failures that, as the most basic economic theory holds, is a call to regulate in order to correct. Regulation in this sense tries to reestablish the balance between consumers, firms, government and the environment, it tries to level the field and try to make everyone part of the economic benefits that come from the valuable technologies and innovation this firms put on the table.